How To Create Labels in Gmail

If you are like me, you belong to many traffic exchanges (TEs) and safelists. Most TE owners like to send an email every day to encourage members to surf and to communicate the latest program news. As for safelists, you know how many thousands of emails we can get each day! ๐Ÿ˜€

Solution #1

To avoid getting swamped by emails in your main inbox, you can create a new Gmail address that you will use only for TEs, and another one (or more) that you will be using for safelists. This way, your main email account will stay cleaner.

Solution #2

However, if you are already receiving many emails in your main Gmail account and you don’t want to go through the hassle of changing your email in many programs, here is what you can do to clean up your inbox.

You can easily create labels in Gmail so that emails coming from TEs and safelists go in their own label and stop cluttering your inbox. (You’re using another email provider? Why?)

To do that, open one email that you would prefer not seeing in your inbox (for example, let’s say a credit email for BuildMyDownlines). Scroll down and copy the credit link (the link you would click on to get credits for reading the email). Copy the link, but stop just before the code. This will often be just after the ? before the code, but in this case, stop just after m/, like this:

BuildMyDownlines credit link in an email

Then, beside the Reply button, there is a down arrow that says More when you hover your mouse over it. Click on that arrow to open the drop-down menu and select Filter messages like this. There you can specify the criteria you’d like to use for determining what to do with a message as it arrives. By default, the sender email will already be filled in. You can remove that email, and then paste the partial link in the field where it says Has the words. You can leave the other fields empty, and click on the Create filter with this search ยป link.

Gmail - Create filter with this search

(Note: If the credit link is not visible in the email because it is hidden in the link sentence, or if the email that you want to apply a label to is not a credit email, you can use the sender email as your filter criteria.)

Next (see screenshot below), check the Skip the Inbox (Archive it) box and the Apply the label: box, and select the label you would like to apply. In our example, the label would be BuildMyDownlines. If it doesn’t yet exist, you can create it by clicking on New Label in the drop-down menu. If you have already created it, just select it in the drop-down menu.

You can even choose to Nest label under: another label. So you could create a master label called Safelists and nest all the safelists under that label. To nest a label under another one, select this option when you create a new label.

When you have checked your 2 boxes (Skip the Inbox (Archive it) and Apply the label:), you can also check the box called Also apply filter to XXX matching conversations. This will archive all the conversations corresponding to your new label. Then click on the Create Filter button, and all the conversations that contain the link that you copied will be moved to your new label and out of your inbox. And the future emails that match your new filter will also be moved to that label automatically. This will clear your inbox to leave only important messages in there. When you want to see emails coming from a specific program, you can simply click on the appropriate label in the left menu.

Gmail - Apply the label

Some safelists, like ListImpact, among others, and also BuildMyDownlines, which was our example above, have an option that you can select in your Account Settings to read your credit emails on-site instead of having them sent to your email address. I wish more safelists had this option. How easy safelist marketing would become!

I invite you to post your comments below about the Gmail label feature.


14 Responses to “How To Create Labels in Gmail”

  1. Matthew Ogle says:

    That is the way to do it in my opinion! It is very simple to do once you have done a few.
    Great information Lucie

  2. James Allen says:

    Why not just n ake a new email address t is easier than all the filters. That is what I did and now my main gmail is clean

    • Hi James,

      Yes, that is a good idea. However, even if you create a new email address for safelists or traffic exchanges, you might want to create filters to separate the various programs into their own folders. ๐Ÿ™‚

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